This unit describes the performance outcomes, skills and knowledge required to apply strategic management skills to expand participation in a sport, fitness and recreation service by using information compiled about the market for current service delivery, and to develop educational strategies to act on recommendations to attract non-participants.
Unit Descriptor
This unit describes the performance outcomes, skills and knowledge required to apply strategic management skills to expand participation in a sport, fitness and recreation service by using information compiled about the market for current service delivery, and to develop educational strategies to act on recommendations to attract non-participants.
Application of the Unit
This unit applies to those working in management or leadership roles in the sport, fitness and recreation industry, with responsibility for planning, implementing and evaluating programs and activities across a range of areas. This could include operations managers, program managers, centre managers or adventure guides, or those working in a sports development role or personal training or fitness business.