Training and Assessment Materials

This unit describes the performance outcomes, skills and knowledge required to analyse current participation patterns in sport, fitness and recreation activities. The unit focuses on reviewing and evaluating market penetration and identifying potential directions for future marketing to targeted specific market segments in order to increase participation levels.

Application of the Unit

This unit applies to those working as personal trainers in the fitness industry as well as those planning, implementing and evaluating community and outdoor recreation programs and activities across a range of areas, such as operations managers and program managers. It may also apply to those working in a development role in sporting organisations.